social media platforms–to no avail? Are you whipping up copious amounts of (really good) content, but still hearing crickets? Do you pour your heart into your content but still cross your fingers every time hit ‘post’ that somebody–anybody!–will respond? There IS another way…
Hi there fellow coach,
TikTok, Pinterest. YouTube. Instagram. Facebook. Snapchat. LinkedIn. If you’re like most online business owners, just seeing all those names laid out in black and white makes you break out in a cold sweat.
I get it. Social media has kind of taken over the world. And you know that it’s one of the best ways to build a coaching business and solidly establish yourself as an expert.
But just because you’re a skilled coach, doesn’t mean you’re a skilled social media marketer.
Here’s the thing: Social media–and its uses–has transformed over the years.
Several years ago, things were simpler.
There were fewer platforms to choose from. Not only that but there was a lot less noise on each platform. Top-notch content could ‘rise to the top much faster and easier. (And with way less caffeine consumed on the part of the content creator.)
But nowadays? It’s not enough just to have a presence on the top platforms.
It’s not even enough to post consistently incredible content.
I mean, today, the top networks like TikTok, Twitter, Instagram and Pinterest have users in the multiple millions. YouTube on its own has 868.4 million, and Mark Zuckerberg announced that in 2023, Facebook topped 2.989 billion users. Which means?
Social media has put (almost) the entire world right at our fingertips.
But it also means that there are more people than ever posting–and vying for your ideal clients' attention–online than ever before.
Nowadays, if you want to “be seen,” you’ve got to know:
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Where to post—and this ever-changing metric can be nearly impossible to keep up with!
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How to post consistently amazing content—while making sure what you do post is a fit for both your platform AND your audience.
Not to mention, you have to keep up with it all–which means keeping your followers engaged, excited and practically begging for your next post. Oh, and
facilitating real relationships and conversations by responding to comments and messages in a timely manner!
If it all seems overwhelming, you’re not alone. But there is some good news…